I'm a writer, editor, and content strategist with 15+ years of experience in journalism, media, and tech on both sides of the Atlantic. I’m currently freelance, and based in the U.K.

Most recently, I was Global Director of Editorial Content at women-first dating, friendship, and networking app Bumble Inc. I originated the brand’s content strategy, then scaled it as the company grew from early-stage startup to publicly-traded company. My work during my seven years there was varied, from launching and overseeing Bumble’s content hub to ghostwriting op-eds, speeches, and more for the CEO and other executives. I also built repeatable editorial systems and standards so content could scale across markets without losing quality.

I pioneered the company’s mission-driven approach to storytelling, including distilling complex policy work—like the brand’s legislative campaign against the scourge of the unsolicited d*ck pic—into compelling editorial and social content. I led special projects, like glossy publication Bumble Mag, and partnerships, including the Working Woman’s Handbook, a first-of-its-kind joint effort between The New York Times and Bumble’s careers vertical Bumble Bizz. I often pitched in on crisis comms efforts, given my journalism background.

Before joining Bumble, I spent seven years as a staff writer at business media outlet Forbes, where I covered women entrepreneurs and workplace equality. My cover stories included pieces on media legend Oprah Winfrey’s controversial school, Spanx inventor Sara Blakely’s unusual path to billions, and the secretive world of America’s richest art collector. I also spent three years covering retail and e-commerce, and the three before that chasing the super-rich for the brand’s well-known Forbes 400 and World's Billionaires lists. 

I originated and oversaw the retail and e-commerce vertical of Forbes’ popular 30 Under 30 list franchise, co-edited the Richest Self-Made Women package, and developed a list of Top Creators to chart the rise of digital influencers. I had a Forbes podcast, Million$, interviewing women entrepreneurs on the highs and lows of founding and funding a business. Interviewees included Glossier’s Emily Weiss, the Honest Company’s Jessica Alba, and Backstage Capital’s Arlan Hamilton.

Before Forbes, I worked for CNN's Anderson Cooper 360 nightly news show while completing an MSc at Columbia University’s Graduate School of Journalism. I’ve also worked as a news reporter in my home country, Bermuda, and a travel writer for Frommer’s. 

Services:

Editorial Strategy & Positioning

For teams who need clarity on what they’re saying, and why.

  • Narrative and positioning: refine the story you’re telling and the point of view behind it

  • Messaging hierarchy and voice: what you say, what you don’t, and how it sounds

  • Content pillars and audience intent: a simple framework for deciding what to make

Content Audit & Opportunity Map

For when your content machine feels busy, but the impact is unclear.

  • A clear read on what’s working, what’s noise, and what’s missing

  • Competitive scan and category gaps

  • Recommendations for “double down / fix / stop”

  • A prioritised list of next bets (with a practical plan to execute)

Roadmaps, Calendars & Repeatable Systems

For editors and founders who want consistency without reinventing the wheel.

  • Content roadmap by goal (growth, engagement, conversion, retention)

  • Editorial calendar planning that’s actually doable

  • Templates: briefs, commissioning guides, QA checklists, style/voice docs

  • Operating cadence: who owns what, how decisions get made, how work ships

Writing & Editing

For when you need a senior pen, a sharp editor, or both.

  • Substack/creator voice development + editing

  • Reported features, profiles, and longform essays

  • Brand publishing and customer storytelling

  • “Make this clearer / tighter / more human” editing passes

  • Fast turnarounds when a team is stretched

Data-Driven Storytelling

For organisations with insight-rich data that deserves to be understood.

  • Translate research, dashboards, and charts into compelling narratives

  • Reports, explainers, blog series, scripts, decks—whatever format fits

  • Clear framing: what’s the insight, why it matters, what action it supports

  • Editorial standards so the story stays accurate and trustworthy

Policy, Public Affairs & Mission-Led Comms

For high-stakes topics that need real editorial judgement.

  • Legislative and policy storytelling (in partnership with public affairs teams)

  • Campaign narratives that simplify complexity without dumbing down

  • Stakeholder-sensitive editing and sign-off workflows

  • Crisis-friendly clarity: calm, factual, reputationally safe messagingExecutive Communications

Executive Communications

For leaders who need to sound like themselves, just sharper.

  • Ghostwriting for op-eds, speeches, memos, and founder letters

  • Thought leadership with a purpose

  • Narrative prep for moments that matter: launches, funding, crises, keynotes

Special Projects & Partnerships

For one-off initiatives that need a senior lead to get them over the line.

  • Editorial franchises and signature formats

  • Brand/content partnerships from idea to brief to delivery

  • Magazine or publication projects (print or digital)

  • Cross-functional wrangling when lots of teams are involved

How I work:

  1. Short sprint to diagnose and prioritise (audit / strategy)

  2. Clear scope, timeline, and deliverables

  3. Practical systems your team can keep using after I’m gone

Let’s work together! If you’re an editor who needs an extra brain on a special project, or a founder who wants a sharp, consistent voice (Substack included), I’m happy to help. Get in touch here.